Word from the Organizer with: Sophie Mottu Morel – CHI Geneva Show Director

You must be delighted that this year’s edition of the CHI Geneva went ahead, after last year’s cancellation due to COVID-19?

Yes, we are very happy to be here. Last year was very tough for us because we had to cancel the show one month before it was supposed to begin. So, this year we are delighted that the show is going ahead even though it has been a challenge to organise. We love to see the riders and the fans back in the arenas, and to be able to meet friends we haven’t seen for a long time, so we are very happy.

Last year, CHI Geneva hosted a daily television programme, which was a huge success. You must be thrilled to have fans, volunteers and media back at the show this year?

Yes, definitely. Last year we did a TV show because we wanted to keep the contact with the public and to do something during the normal dates of the show and it was a huge success, but this year we are so excited to have everyone back. The fans are so important to us, and they give so much positive energy that inspires us to keep going. The volunteers are the soul and the spirit of the show, they are so passionate and are part of our CHI Geneva family. The show would not be a success without them, and this year we have dedicated it to the volunteers – it was very important to us to shine a light on their hard work and dedication. Some of the volunteers are behind-the-scenes and are never seen, so on Saturday evening we are having a ceremony for them. It is very important to us to give them their glory moment.

The media are also vital to the success of the show, they convey the excitement and top-level sport shown at the CHI Geneva. We are so happy to see our press centre full again, and we are very appreciative to have people from all around the world here when it was very hard to get to Switzerland. The crowds will be back in full capacity, although we have to respect the rules of mask wearing and COVID-19 certificates for entry, but this is a small price to pay in order to have our fans back. Things change so quickly at this time, so we have our fingers crossed that it all stays the same.

Can you tell us a little bit about the challenges that you’ve had to overcome to ensure that this year’s edition of the CHI Geneva has been able to go ahead?

The biggest challenge was that everything kept on changing. We had to keep on adapting to these changes and have new ideas about how to react to them. Initially, we had to be really reactive and have new ideas every day, and we were quite anxious, as we did not know what tomorrow would bring, and for me that was the toughest challenge. Of course, this period has caused financial issues for many people, including our fans and our sponsors. We had to keep reassuring our partners, giving them confidence that we will produce a beautiful show in these difficult times. It was very exhausting but also rewarding, as we had to be so creative and adaptive that I think it has been a good thing for the show.

How much hard work have you and your team had to put in to make this year’s edition of CHI Geneva happen?

This year we have a new team, so it was a bit harder, as many of them have never organised the show before. This year it was difficult to keep the team and the organising committee motivated because of all of the uncertainty around the show. The majority of the organising committee are volunteers, and so to motivate them and assure them that the show would be back for the 2021 and even better than before has been tough. It was not easy for some people, but we all love the event and wanted to see it back again. My team was easier to motivate, as it is their job, and we all love our jobs even when it is hard.

What positives will you take from the last 18 months?

Definitely the creativity that we had to have has been a positive both for me and the show. It has given us a chance to think about any changes we wanted to make to the event. For me one of the biggest positives is that people and relationships have become closer and stronger – in these tough times we had to come together and work as a team. My team wants to be a big family and give all of our positive energy to the show.

Source: Press Release from Rolex Grand Slam

Photo: © Rolex Grand Slam / Ashley Neuhof